Roundtable “Formation of Kazakhstan medical tourism brand and promotion of medical services of the Republic of Kazakhstan on the international market”
On 23rd May, 2018 in the “Turan” University, with the support of government of Almaty city was held the roundtable which theme was “Formation of Kazakhstani medical tourism brand and promotion medical services of the Republic of Kazakhstan on the international market.”
Representatives of the “Turan” University, institutions of the Public Health Department of Almaty city, the Department of Tourism and External Relations of Almaty city, medical tourism associations, tourist companies of Almaty city took part in the roundtable discussion, which discussed the problems and prospects of medical tourism.
Participants had an opportunity to meet for professional communication and study of world trends in the sphere of medical tourism. The roundtable provided an opportunity to demonstrate the capabilities of medical organizations to attract consumers to this segment of the market. The event combined specialists of medical and tourist industries. There were discussed issues of creating mechanisms for effective interaction of government institution, business representatives, medical institutions, tour operators and finished users interesting in providing medical tourism services.
Speeches of participants of the roundtable “Formation of Kazakhstan medical tourism brand and promotion medical services of the Republic of Kazakhstan on the international market” were auditioned and discussed. After speeches we note that at the moment there are medical complexes in Kazakhstan that use the most modern technologies where is working high qualified medical personnel, who is capable of providing services, which level is corresponding to world standards and having prices, which are much lower than in other countries.
However, on the world market there is no global marketing promotion of domestic medical tourism services.
To solve the emerging problems of the formation and promotion of Kazakhstan medical tourism brand, the roundtable participants recommend creating an Association of medical tourism.