Marketer is a specialist whose duties include analysis and study of preferences, customer demand and, as a result, the development of a strategy that will help increase the competitiveness of the company’s products, increase its turnover and profit. The further success, popularity and level of sales of the promoted products depend on the marketer. This person maximally helps the manufacturer to understand and satisfy the needs of the consumer.
Specialty “Marketing” assumes that the marketer is engaged in research and analysis of the consumer market, the activities of competitors. He also develops and implements the company’s own marketing strategy, actively promotes and successfully sells goods and services. The marketer analyzes the information received, draws conclusions and makes optimal decisions. Proceeding from the received results, he develops a complex of marketing, uses the most effective methods, techniques and technologies with a view of fuller and qualitative satisfaction of the consumers’ needs and maintenance of firm activity profitableness.
Academic degree: Bachelor of Economics and Business
Master of Economics and Business (Master of Economic Sciences)
Subject of choice on UNT: GEOGRAPHY
Form of education: full-time, full-time with the use of remote technologies
Duration of studying: 4 years after secondary general education (intramural)
3 years after the secondary professional education (intramural, extramural, distance)
Sphere and objects of professional activity
Bachelor of Economics and Business of “Marketing” specialty can carry out analytical, research, organizational, administrative, and educational (pedagogical) activities in the following areas: the study of industry and regional markets, the marketing environment of economic entities of various forms of ownership; improvement of the marketing system of the enterprise; development of the marketing strategy of the enterprise. The scope of marketing is quite wide. Objects of professional activity of graduates are state institutions, service enterprises, various organizations of the economic sphere, production and intermediary enterprises, international chambers of commerce, trading houses, transport and communications, design and research institutes, public organizations, research and production, educational institutions.
Types of professional activity
A Bachelor of Marketing specialty can perform the following types of professional activities:
– organizational and managerial activity implies the creation of an effective marketing management system for any business entity based on the application of principles and technologies, the scientific, methodological and organizational and technological base of marketing management;
– production and technological activities are carried out in the form of joint work of the bachelor of marketing with specialists of the departments of human resources management, supply, production and finance for the effective implementation of logistics, production, innovation and marketing activities in order to ensure the competitive advantages of the enterprise in the market;
– service-operational activity of the bachelor of marketing involves the development of the service policy of the economic entity in the provision of basic and additional services, promotion and quality assurance services; calculation of distribution costs and service efficiency;
– settlement and project activities include the selection of the organizational structure of the marketing department, the development of the marketing budget and business plan, the implementation of calculations for optimizing the product range, distribution system, goods circulation and promotion; The evaluation of the effectiveness of marketing activities, the development of economically feasible solutions for the management of the value-added activities of the business entity;
– experimental-research activity of bachelors includes the development of innovation policy through the organization and conduct of research and development and marketing research;
– educational (pedagogical) activity in this specialty is connected with the functions of teaching disciplines on marketing in general and secondary specialized educational institutions, as well as on courses for improving the qualification and retraining of personnel.
Functions of professional activity
development of measures to improve the organization of the units, including planning, forecasting, management of costs and logistics, sales;
implementation of market research and market segmentation;
participation in development of strategy and tactics of service, marketing budget and business plan of the enterprise;
organization, planning and coordination of enterprise management activities and formation of the company’s market strategy;
marketing analysis and control;
management and control of the enterprise as a whole.
Directions of professional activity
planning of marketing activities;
organization and conduct of marketing research;
evaluation of the company’s marketing capabilities (SWOT analysis, GAP analysis, STEP analysis);
development of corporate strategy;
development of functional strategies;
development and improvement of commodity and price policy;
the organization of the system of marketing and commodity circulation in the market;
application of marketing communications for promotion of goods and services in the market;
implementation of marketing strategies that provide competitive advantages in the market;
carrying out of audit, auditing and control of marketing activity.
In accordance with the high requirements for the competence of modern specialists, a graduate of “Marketing” specialty should have the following core competencies:
1) universal (general) competencies:
– general scientific;
– social and personal;
– general cultural;
2) subject-specific (professional) competencies:
– general professional;
– profile and special.
Advantages of “Marketing” educational program:
– usage of interactive teaching methods (interactive lectures, case studies, role-playing and business games, presentations, business projects);
– practical-oriented training (master classes, guest and binary lectures with the invitation of practitioners, retreats in commercial structures);
– application of computer technologies (online testing on the site kahoot.it, online classes based on Adobe connect software, solution of applied optimization tasks and conducting business games in the Exel program, marketing analysis using the Marketing Expert program, computer testing using the Econom and U-3 testing programs);
– in-depth studying of the English language with the collecting of a corresponding certificate;
– completing a graduate and pre-diploma internship in leading companies;
– settlement of the curriculum of “Marketing” specialty with educational programs of foreign universities for the implementation of two-diploma education programs;
– high percentage of the specialty graduates employment.
|Bachelor’s degree program||Master’s Courses|
|Special or prof. Disciplines||Elective||Special or prof. Disciplines||Elective|
|3.1 Compulsory subjects
Foreign language (basic course)
Kazakh (Russian) language (basic course)
The modern history of Kazakhstan (GE)
Information and Communication Technologies
Professionally oriented foreign language
Professional Kazakh (Russian) language
3.2. Obligatory disciplines in the specialty
Accounting and audit
Mathematics in Economics
|3.3. General elective disciplines
Development of logical thinking
Document circulation and business correspondence
Legal support of business
Intellectual Property Law
Taxes and taxation
3.4 Specialty Disciplines of Your choice
Pricing and Pricing
Statistical methods in economics
Theoretical Foundations of Commodity Science
Standardization, certification and metrology
Civilization and Culture
Economy of trade
3.5. Optional module
English Language (Certified Course)
|Foreign language (professional)
History and philosophy of science
Project management (advanced course)
Technology master’s studies
Marketing of innovation projects
Marketing in financial institutions
Tazabekov Kuanysh Amerkulovich— candidate of Economics, Professor, Vice President of Turan Educational Corporation, First Vice-Rector of Turan University, President of the Kazakhstan Marketing Association, Editor-in-Chief of the Kazakhstan Information and Encyclopedic Directory (KINES).
Razakova Dina Ibragimovna – PhD, member of the Council for Science under the Foundation of the First President – Elbasy, Director for Strategic Development of the Kazakhstan Marketing Association, member of the REMS in the specialty “Logistics (by industry).”
Mussaliyeva Roza Dzhalilovna – Head department of Marketing and Logistics, Ph.D., Associate professor. Member of the regional tripartite commissions for social partnership and the regulation of social and labor relations. Member of the global community of the Association of logistics and transport professionals, CMILT.
Tleuberdinova Aizhan Tokhtarovna – Doctor of economics, Full Professor at the Department of Marketing and Logistics. The author of more than 200 scientific publications on three languages, including: 8 monographs, 15 textbooks, 6 study guides, 12 electronic textbooks. She was the head of the scientific project “Theoretical and practical foundations of the formation of the brand of the Republic of Kazakhstan as a factor in the long-term development of the tourism industry”; the executor of international scientific projects GeKaVoc – Transfer of vocational education in the field of logistics, mechatronics and sustainable energy supply of Kazakhstan, Creation of 4 Higher hotel schools (TEMPUS); the executor of the scientific project “Research on the process of commercialization of innovations in the Republic of Kazakhstan in order to identify problems and develop a mechanism for effective management of the innovation process.” Research interests: strategic marketing, logistics, entrepreneurship in tourism.
Kulik Veronika Borisovna – candidate of tech. science specialty 05.13.10 “Management in social and economic systems”, associate professor of the department “Marketing and Logistics”. The author of more than 40 scientific publications. She led the international project of localization of 1C software for Kazakhstan. He has a combination of knowledge in the technical and economic fields, many years of practical experience in managing projects for implementing software and databases in enterprises, consulting in economic programs, creating regional training centers, attestation and certification of specialists. Research interests: digital technologies in enterprise management, information technologies in education
Chakeyeva Karlygash Saylaubaevna – candidate of technical sciences specialty “05.13.06 – Automation and control of technological processes and production (by industry)”, associate professor of the department “Marketing and Logistics”, academician of the International Academy of Informatization – MAIN. He is a member of the European Logistics Association. The author of more than 70 scientific publications in three languages.
Over the past 5 years, she took part in scientific projects in the field of logistics, including taking part in the International scientific project: “Communication and Transfer Center Logistics” – for setting and solving strategic problems between training and production (Germany). At present, he is the project manager for Logistics Systems Management Mechanisms,
Research interests: solving strategic problems between training and production in the field of logistics. Automation and control.
Imanbekova Meiramgul Akhmetbekovna – candidate of technical sciences, associate professor of the Higher Attestation Commission of the Department “Marketing and Logistics”.
The author of more than 100 scientific publications. She took part in the research topic “Innovative Technologies and the Method of Marketing and Logistics of Kazakhstan”. She developed and conducted an author’s master class on the topic “Interactive teaching methods. Research interests: logistics. transport logistics, warehousing logistics, general transport rate.
Bekkulieva Bakhyt Moldosalievna – candidate of technical sciences, specialty 05.18.15- Commodity research of food products and technology of food products, associate professor of the department “Marketing and Logistics”. Author of more than 100 scientific publications in three languages. Research interests: marketing communications, marketing planning, service marketing, consumer behavior, brand management, typology of consumer behavior, marketing management, neuromarketing
Davletova Maira Turysbekovna – candidate of economic sciences, associate professor of the department “Marketing and Logistics” (associate professor of Higher Attestation Commission).
Author of over 100 scientific publications: 10 study books (including those under the heading of REMS), 2 monographs, articles in a journal indexed in the Scopus database, etc.
She led two research topics. She currently leads the third research topic “Innovative Marketing and Logistic Technologies in Kazakhstan.”
He speaks English: has an IELTS certificate.
Research interests: marketing, advertising, innovation, international trade. She is the Chairman of the EMC of the department “Marketing and Logistics”
Krengauz Irina Naumovna – candidate of economic sciences, specialty 08.00.01 Economic theory, associate professor of the department “Marketing and Logistics”. The author of more than 100 scientific publications, including three monographs, two study guides. As an ANS, she participated in five grant topics of the Ministry of Education and Science of the Republic of Kazakhstan.
Research interests: globalization of the world economy, international and regional economic integration, innovative cooperation.
Tyshkanbaeva Mansia Bukarina – candidate physical-mat. Sciences, Associate Professor, specialty “Computer Science, Computer Engineering and Management”. Participation in the project “Logistics of the regional cluster of collection of biowaste”, together with the staff of the Kazakh-German University. Participation in the project “Establishment of a Communication and Transfer Center Logistics (LogCentre) to establish a strategic relationship between training and production with financial support from the German Ministry of Education and to internationalize science and research (project terms – 2014-2016). Member of the Kazakhstan Logistic Institution cluster “. Member of the European Logistics Association.
Tarakbaeva Raushan Erbolatovna – candidate of technical sciences, associate professor of the department “Marketing and Logistics”.
Key scientific achievements: author of 75 publications, 10 innovative patents and copyright certificates of the Republic of Kazakhstan; holder of the Bolashak scholarship. Areas of research: marketing in non-profit organizations, consumer behavior, the basics of cargo, commodity science and examination of goods, the basics of food quality, quality management.
Dzhumadildaeva Zhaniya Bakitovna – PhD in specialty 6D050600- “Economics”, senior lecturer of the department “Marketing and Logistics”. The author of more than 25 scientific publications in three languages. She led the international student movement ENACTUS at the University of Turan (I have diplomas for achievements). Consultant on marketing strategies of AR-Kuat LLP. Developed and conducted trainings on the topics “Marketing research of business niches of the Republic of Kazakhstan”, “Organization and conduct of marketing research”.
Research interests: franchising, franchising relationships, marketing research, marketing, integrated forms of entrepreneurial activity.
Asanova Tumar Amangeldinovna – Master of economics, senior lecturer of the department “Marketing and Logistics”. The author of more than 80 scientific publications.
Research interests: marketing, marketing management, bank marketing, marketing communications, international marketing, brand management, typology of consumer behavior, marketing research, industrial marketing, global logistics systems, quality management.
Mukhiyayeva Dinara Mukhtarzhanovna – PhD with a degree in 6D051700-Innovation Management, associate professor of the Department of Marketing and Logistics. The author of more than 35 scientific publications in three languages. She took part in the preparation of the conclusion of an agreement on cooperation in the field of involving youth in the activities of the communication platform with the Moscow representative office of Bolashak Center for International Programs and the headquarters of the G-global youth movement.
Research interests: national innovation system, management of financing innovative activities of enterprises, investments and innovations.
Kairova Asel Akhatkankyzy – Master of Economic Sciences with a degree in Marketing, Senior Lecturer in the Department of Marketing and Logistics. The author of more than 50 scientific publications. She worked as a marketer and manager in a leading foreign pharmaceutical company and a Kazakhstan consulting company in the field of medicine.
She developed and took part in a research project funded by the Ministry of Education and Science of the Republic of Kazakhstan on the topic “Formation of the Kazakhstan Country Brand in the Context of the Country’s Innovative Development” She was part of the group for the development of the Russian-English-Kazakh dictionary of the manager. She developed and conducted an author’s master class on the topic “Brand Identity” within the framework of the XII International Scientific Conference of Young Scientists with the organizational support of the Council of Young Scientists of the Foundation of the First President of Kazakhstan-Elbasy.
Research interests: marketing, branding, B2B marketing
Egizbaeva Gulnur Kerimkhanovna – Master of Science, specialty 6M050800 “Accounting and Auditing”, senior lecturer of the department “Marketing and Logistics”. The author of 1 study guide and more than 50 scientific publications in three languages.
Yesbosynova Ainura Kudaibergenkyzy – Master of economics in the specialty “6M050600-Economics”, senior lecturer of the department “Marketing and Logistics”. Author of more than 10 scientific articles.
Research interests: economics, economic sustainable development, marketing approach.
Mukhamedkarimova Anelia Malikovna – Director of Mind Style LLP, Deputy. Director of the Kazakhstan Marketing Association, marketing expert, founder of the Kazakhstan Marketers Club, author of cases on marketing and product promotion, automation of business processes in marketing, sales and service. MBA in Marketing University of Liverpool, United Kingdom. Certificate holder Higher Education Pedagogy Certificate, HARVARD The Derek Bok Center for Teaching and Learning, USA.
Alfonz Anthony – vice President of the European Logistics Association, PhD of the Budapest Metropolitan Institute (Hungary).
Lukinykh Valery Fedorovich – President of the Siberian Logistics Association, Doctor of Economics, Ph.D. in Physics and Mathematics, Professor, Corresponding Member of the Russian Engineering Academy, Head. Department of Logistics, KSAU.
Roland Giese – Doctor of Economics, Professor of the Institute of Applied Sciences Zittau-Gerlitz (Germany).
“Askarbekov and Plankion Group” Communication Agency
“LG Electronics Almaty Kazakhstan” Company
ID-GROUP International Entrepreneurial Academy
SolBridge International School of Business Woosong University
BISAM Center of Business Information, Sociological and Marketing Research
Academy of Marketing of the Republic of Kazakhstan
Plekhanov Russian Economic University
London School of Marketing
Agency of Marketing and Sociological Research
DAMU Research Group
“Marketing and Logistics” department cooperates with foreign partner universities: London School of Marketing (UK), Economic University – Varna (Bulgaria), Kyrgyz Economic University named after M. Ryskulbekov (Kyrgyzstan), Istanbul University (Turkey), Istanbul Arel University (Turkey)
“Marketer and logistician” scientific student’s group.
Publication of students’ articles in the Student Scientific Almanac.
Participation of students in “Modern tendencies of development of economy in the conditions of crisis” International research and practice conference, “Marketing and logistics: innovative strategies, technologies and solutions” International research and practice conference, “Zhas Turan” International research and practice conference of young scientists.
Participation of students in “Effective time management” training.
Participation of students in “Modern Internet Advertising in Kazakhstan” workshop.
Development of “Business under your feet”, “Business education” students’ business projects.
Participation of students in “Turan Innovation” competition of business projects.
Participation of students in “Turan readings” competition.
Participation of students in the Republican Olympiad in marketing.
Participation of students in “Lilac breakthrough” international competition of student PR projects.
Participation of students in the work of “Apriori” debating club.
Participation of students in “Miss Turan” and “Mr. Turan” competitions.
Participation of students in the festive event dedicated to the 25th anniversary of the Republic of Kazakhstan.
Participation of students in the annual charity fair.
Participation of students in the “Day of Languages”.
Participation of students in the annual “Job Fair”.
Departures for participation in trainings and team building at Tau-Turan.
Work of students in the Business Incubator in “Turan” University.
Marketer is one of the most promising and creative professions. Graduates get many opportunities, because, they are opened not only to simple highly specialized positions but also to the top management level. In fact, a marketer can become an assistant of the Executive manager of a firm at a strategic level. As a rule, the head of marketing in the company is a commercial director or vice-president of marketing. Marketers always have something to strive for and where to grow. This allows you to improve yourself constantly, self-educate, improve your professional level, even staying at the very top of success. The work of the marketer is very interesting, creative, promising and highly paid.
One of the main advantage of this profession is a wide range of its applications, as well as the ability to use all new tools and technologies. Having such a huge amount of knowledge, skills and abilities, graduates of the specialty can easily find themselves in various fields of activity.
If we talk about the career prospects of marketers, then there are several ways. Marketing is in demand in any company interested in analyzing competitors and markets. Such specialists were initially aimed at marketing support for managerial decisions, and the logical continuation of their career is to grow to top positions, the intermediate positions on the way to which may be the positions of the director for development, strategic planning and so on. You can develop in branding, and engage in both the promotion of trade marks, for example, in the FMCG industry, and directly in branding or rebranding companies.